Financial advice that tells it like it is (because we care)

Who we help

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Families Planning for What's Next (and What's After)

Kids are growing up fast, your expenses are outrageous, and somewhere between school fees and mortgages you've lost track of the bigger picture. Too many options, too much conflicting advice, you need a plan.

We want to help you....

  • Know if you're on track financially

  • Stop feeling like your money is all over the place

  • Plan for the big stuff - holidays, houses, education

  • Make sense of super and investing

  • Be prepared for life's glitches

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Independent and Taking Control

Whether through choice, divorce, or loss, you're steering your own ship. You want absolute certainty about your financial future - not maybes, not probably, but rock-solid confidence that you're set for whatever comes next.

We want to help you....

  • Create bulletproof financial independence

  • Turn scattered assets into a coordinated strategy

  • Build wealth that supports your choices, not limits them

  • Sleep soundly knowing you're completely sorted

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GESB Super Members Making the Most of Their Benefits

You know GESB has a lot of options and benefits, but figuring out what applies to you and when to use them feels overwhelming. You want to know you're making decisions that set you up properly for when you say goodbye to the 9-5.

We want to help you....

  • Understand all your GESB options - not just the obvious ones

  • Time everything perfectly for maximum benefit

  • Turn your super into reliable retirement income

  • Feel confident you're getting every dollar you're entitled to

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Runway to Retirement (10-3 Years Out)

You can see the finish line, but the final stretch feels like the most important part. Will what you have be enough? And how do you make sure these last working years count?

We want to help you....

  • Know exactly when work becomes optional

  • Make the most of these final earning years so every dollar works harder

  • Structure your super and assets for a smooth transition to retirement

  • Feel confident you can say "yes" to retirement when the time comes

You don't need more financial complexity in your life - you need less

Let's Chat

How we help

Outline drawing of a person holding a telescope, looking towards their future by goal setting.

See The Big Picture

GOAL SETTING 

Not sure what you actually want from your money? We'll help you figure it out, then run the numbers so you can see exactly when things can happen. No more "maybe one day" - just clear plans with real timelines.

A simple line drawing of a piggy bank with a coin, symbolising superannuation opportunities within financial advice.

Future You Will Thank You

SUPERANNUATION ADVICE 

Super's got way more opportunities than most people realise. We'll show you how to squeeze every advantage out of it - more money for later.

Simple line drawing of a house with a pitched roof and front door, symbolising financial advice helping you clear debt with strategies.

Get Debt Off Your Back

DEBT STRATEGIES 

Some debt helps you build wealth, some just weighs you down. We'll help you clear the bad debt fast while using the good debt to your advantage.

A line graph with an upward trend indicating growth or increase of investment advice provided by Firefly Financial in Fremantle.

Sleep Soundly While Your Wealth Grows

INVESTMENT ADVICE 

Your investments should work quietly in the background while you get on with life. We'll build you a mix that matches your comfort level - no lying awake worrying about noisy headlines.

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Life Happens - Be Ready for It

INSURANCE AND RISK MANAGEMENT 

The right insurance means you can stop worrying about "what if" and get on with living. We'll make sure you're covered for what matters without paying for something you don't need.

Vertical logo of GESB, and the features that Firefly Financial can do within superannuation to use their benefits.

GESB Sorted

GESB SUPER SPECIALISTS 

GESB has some great features when you know how to use it properly. We know every option, every benefit, and exactly when to use them for maximum advantage.

A drawing of a scroll with horizontal lines, representing pre-retirement planning.

Know When You Can Tell Your Boss Goodbye

PRE-RETIREMENT PLANNING 

Whether retirement is 10 or 3 years away, we help you put a practical plan in place so you can maximise these earning years and retire on your terms. Know exactly when work becomes optional, not just a hopeful guess.

Line drawing of a person sitting cross-legged in a meditative pose, symbolising in retirement advice.

Kick Back and Live Your Best Life

IN-RETIREMENT ADVICE 

Retirement should be about enjoying yourself, not stressing about money - we'll help you get all your accounts, pensions, and assets organised so you can relax knowing your income will last.

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Take Care of the People You Love

ESTATE PLANNING 

Make sure you and your family get looked after exactly how you want. We'll work with legal experts to get everything documented properly - proper peace of mind.

Some of the Firefly Financial team sitting at a wooden table in Cardinya, looking at a laptop and laughing, with a large window and greenery outside in the background.

"You made that really clear."

That's what clients say when we explain things in a way they actually get and show them what's possible.

Let's chat